ConnektFollow up with a reason, and a useful next step.
Configure customer follow-ups around the moment, message and action that make sense for your business.
Decide what the follow-up should help with.
An interested prospect may need more information. A customer may be ready to buy again. An unfinished checkout may need a reminder. Start with the purpose and the information available to your workflow.
Connect timing with customer context.
Review when the message should be sent, who is eligible and what would make it unnecessary. A relevant follow-up respects the stage of the conversation and the customer's choices.
Include the reply in the process.
A follow-up can produce a question, a decision or a request for help. Keep the next action and team ownership clear, with a personal response when one is needed.
Choose a starting point.
Use a configured enquiry journey for a service business, a campaign follow-up for an eligible audience or a supported ecommerce workflow such as checkout recovery or a buy-again reminder. Booking and appointment reminders require an appropriate source for those events.
Frequently asked questions
Can you follow up with every contact?
The contact must be eligible for the message, with the appropriate permission and platform requirements. A workflow should also define when further messages stop.
Can it follow a CRM or booking event?
That depends on a verified connection to the relevant system. Discuss the event and required data before choosing the workflow.
Is this the same as a campaign?
A campaign reaches a chosen audience around a shared message. A follow-up journey depends on a relevant event or interaction and its next step. They can work together.
Make one recurring follow-up easier to manage.
We’ll review the trigger, message, timing and handoff with you.