ConnektFollow up when another purchase could be useful.
Use previous purchases and a relevant product cycle to plan a helpful buy-again reminder.
Begin with the product and purchase.
Identify the purchase pattern the reminder should support. A consumable and an occasional fashion purchase may call for different timing and messages.
Choose a sensible moment.
Review the interval, eligible audience and available purchase data. Keep the follow-up relevant to how customers use and buy the product.
Make the next action clear.
Give the customer a useful way to explore or ask about another purchase. Include the team response and the end of the sequence in the configured journey.
Frequently asked questions
Does this place a repeat order automatically?
No. A reminder is not an automatic order, subscription or recurring charge.
Should every product use the same timing?
The product cycle should guide the interval. Review a sensible starting rule for your store.
What if the customer buys again before the reminder?
Check how new purchases affect eligibility and stopping rules in your configured workflow.