ConnektUnderstand the orders linked to your campaign activity.
Review clicks, orders and attributed revenue for supported ecommerce workflows, with the reporting method in view.
Follow the activity beyond the message.
Campaign reporting can connect activity with clicks and attributed orders. Use the available view to understand what happened after the message, rather than evaluating the campaign only by whether it was sent.
Ask what each measure includes.
Review the source data, matching method, attribution period and treatment of order changes. These definitions matter when comparing campaigns and interpreting revenue.
Use the result to inform the next campaign.
Look for relevant differences in audiences, content and timing. An attributed order shows an association under the reporting method; incremental impact requires a suitable comparison or experiment.
Frequently asked questions
Is attributed revenue guaranteed additional revenue?
No. Attribution and incremental impact answer different questions.
Will it track every hotel booking or sales opportunity?
Those outcomes require a verified data connection and reporting method. The documented revenue example is ecommerce reporting.
Can you guarantee a return on investment?
No guaranteed outcome is established. Use defined reporting and your actual costs to evaluate performance.